Personalized URLs
Make your marketing personal
Convert more of your direct mail and email marketing recipients into qualified leads and high value customers.
What are personalized URLs?
Personalized URLs are fully-customized, trackable web addresses that are unique to each individual you target with your direct mail and email marketing campaigns. Each recipient is provided a personal web page with content and offerings tailored to their interests and preferences.
Engage and convert with personalized URLs
- Improve response rates
- Improve conversion rates
- Collect key consumer data
- Track customer preferences
- Provide customized experiences
- Enhance messaging
- Measure campaign results
The process
- Contact. Send a direct mail piece or email containing a personalized URL to a targeted list.
- Engage Each recipient visits a personal web page with tailored offers, information and CTAs.
- Convert. Participant data is collected, leads are generated and sales are made
