Paid Search Marketing (SEM)
Drive traffic, sales and conversion
What is paid search marketing?
Paid search marketing (SEM) allows companies to pay to place their ads in search engine results pages (SERPs) with the goal of driving qualified traffic to their website. The most common form of paid search is pay-per-click — or PPC advertising.
Pay to play with pay-per-click (PPC)
Pay-per-click (PPC) marketing allows you to pay for top placement in search engine results pages (SERPs) for keyword searches that are relevant to your products and services. PPC provides immediate visibility, highly targeted audience reach, controllable budget, and measurable ROI.
How does PPC work?
Pay-per-click adverising is based on a bid-rank system where advertisers compete for top placement in search engine results pages. The advertiser with the highest bid is given top placement. PPC is cost-effective and can provide an attractive ROI with professional optimization.
Spend less, earn more—with conversion rate optimization.
One of the keys to successful paid search marketing is conversion rate optimization. The goal of conversion rate optimization is to increase revenue, conversion and ROI withou spending money on aquisition.
